In honor of Breast Cancer Awareness month 2020, Massy Stores has launched a new limited-edition pink bag available for purchase, of which a portion of the sales will be donated to the Trinidad and Tobago Cancer Society (TTCS)  to help fight the disease,.

In a statement on Wednesday, the company said the bags will be sold at $10.00 per bag from October 1 – 31, 2020.  For each bag sold, $4.00 will be donated to the TTCS with the aim of raising over $50,000.00 for the TTCS.

Roxane de Freitas, CEO of Massy Stores, noted that breast cancer has claimed so many lives in Trinidad and Tobago and across the world, affecting mainly women. 

“Crucial in the battle against breast cancer is awareness, consistent screening and early detection. That way diagnosis and effective treatment is more easily available to preserve life.  As such that is why we are focusing our efforts on supporting the TTCS and the work that they do.  If seeing a bright pink Massy Stores Supermarket bag on someone’s shoulder reminds them to go for their screening and get their routine mammogram, we would consider that success. This is another way we hope to make a difference – by raising awareness of important, routine checks,” said.

“We also acknowledge that Massy Stores Supermarkets has a part to play in helping people live healthier lifestyles through the quality of food we offer, as a holistic approach to creating a healthier citizenry” she added.

At the informal launch of the initiative, Chairman of the TTCS, Dr. Asante Le Blanc urged corporate T&T to do their part to help tackle the disease.

“We pledge to continue to increase access to cancer screening to all of Trinidad and Tobago.  We encourage Corporate T&T to support this fight.  Cancer is a lifestyle disease, and through education and screening we can be proactive and prevent the devastation of our nation by this terrible disease.  We look forward to further collaboration and we say thank you to Massy Stores for partnering with us, for taking this initiative and most importantly for giving back to the people of this nation, as the Health of a nation is indeed the Wealth of a nation,” she said.