A more than 25% increase in flour rolls into effect today, with retail consumers paying 28% more for their baked goods while wholesalers will pay an extra 33%.

The increase comes as the National Flour Mills says the next few wheat shipments have been purchased at record high prices due to the crisis in Ukraine, coupled with many exporting nations halting the export of wheat.

While NFM cannot implement price controls by dictating to supermarkets what they should price their goods at, it has provided an estimate on how much consumers can expect to pay based on their increases.