A Louisiana woman went viral last week for using Gorilla Glue in her hair, before finally checking into the hospital on Saturday to get the glue removed.

Social media users have been captivated by the plight of Tessica Brown, whose hair has been permanently held by glue for over a month.

It all started when Ms Brown ran out of her usual hair spray, Got2b Glued and opted to use a different product she had on hand to finish off her hair: Gorilla Spray Adhesive.

“Bad, bad, bad idea,” she said in a TikTok posted last week that cautioned others against making the same mistake.

“Look: My hair, it don’t move. You hear what I’m telling you? It don’t move,” she said in the original video. “I’ve washed my hair 15 times and it don’t move.”

“My hair has been like this for about a month now,” she said in the video.

Her original video has been viewed nearly 16 million times on TikTok and nearly two million times on Instagram and has been widely shared across other social platforms.

In a second video, Ms Brown demonstrated an attempt to wash it out: She filled her palm with a generous amount of shampoo, slathered it over her head and rubbed furiously. She wiped off the suds, which did not appear to have penetrated the glue layer, and seemed to be close to tears.

On Saturday she posted a picture of her at the St. Bernard Parish Hospital to receive treatment to undo her mistake.  

“We are very sorry to hear about the unfortunate incident that Miss Brown experienced using our Spray Adhesive on her hair,” Gorilla Glue said in a statement on Sunday. 

It called what happened a “unique situation” because the product was not intended to be used “in or on hair” because it is considered permanent.

“We are glad to see in her recent video that Miss Brown has received medical treatment from her local medical facility and wish her the best,” it said.