October 14, 2022

Netflix to offer cheaper plan, “Basic with Ads”

By Shirvan Williams

Streaming giant Netflix has unveiled a new subscription plan which will be called “Basic with Ads.” The new tier will cost USD $6.99 a month in the US and will be available from November 3 in the US, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK.

The company said that current plans and members will not be impacted and that “Basic with Ads complements the existing ad-free Basic, Standard and Premium plans.

The new option will feature much of what’s available with Netflix’s current $9.99 a month Basic plan but will include an average of four to five minutes of commercials per hour.

Those ads will be 15 or 30 seconds in length and will play before and during TV series and movies.

Netflix also noted that it will offer broad targeting capabilities by country and genre to help advertisers reach the right audience and ensure that the ads are more relevant for consumers.

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