October 12, 2020

Tik Tok Star Doggface208 Takes Legal Action Against Australian Clothing Company

By Lillian Searles

Tik Tok Star Nathan Apodaca, a.k.a. Doggface208 is taking legal action against Australia-based clothing store, Culture Kings, for selling a t-shirt for $36.95, dubbed “Dreams Vintage”, that features a clear depiction of Apodaca’s face from his viral Tik Tok video that has racked in over 45 million views. 


According to TMZ, his Attorney Jeffrey R. Klein of Fisher & Wolfe LLP, has now sent out a takedown notice stating that Apodaca owns the rights to the photo. 



Klein further argues that Culture Kings has “no right” to make money using the image and is threatening a full-blown lawsuit if the shirt isn’t pulled from the shop.


Last week, it was reported that Doggface208’s official self-designed merch line (available via UpMerch) had bagged more than $30,000 in profit in just over five days. The UpMerch site, meanwhile, reported a 96 percent leap in new customers after dropping the Doggface pieces. 


Originally, Apodaca had been attempting to handle all merch sales on his own, though that effort proved unsustainable once his Fleetwood Mac-soundtracked TikTok clip went astronomical.


Over the weekend, Apodaca helped usher in the holiday season with a family-assisted clip set to “It’s Beginning to Look a Lot Like Christmas.”